As we already know that Microsoft is trying to get all its users to upgrade from older versions of Windows platform to the latest Windows 10 OS. This move has attracted criticism from some quarters with naysayers citing the reason that the forced pushed for upgrade is an invasion of their personal choice. Microsoft is of the view that the decision to take back the option to stay on existing Windows version from Windows 10 upgrade screen is in the best interest of their valued customers.
Microsoft’s marketing head in a recent candid yet blunt assessment revealed the real intention behind the decision to take back the option of ‘declining the upgrade’ by stating that “Microsoft is really trying to push people to get to Windows 10, we are going to keep at it,” adding that “it’s hard to move anyone to a new model without angering some people.”
Capossela further defended the assertive approach of Microsoft on security and device compatibility grounds by arguing:
“We do feel a responsibility to get people to a much better place. We do worry when people are running an operating system that’s 10 years old, that the next printer they buy isn’t going to work well with Windows 7 or earlier Windows versions… or they buy Fallout 4 and it doesn’t work on a bunch of older machines.”
According to Microsoft, goading people to Windows 10 also makes sense from manufacturers’ point of view as it will help streamline hardware manufacturing process that would ultimately translate in better machines equipped to handle intensive tasks with minimum fuss. Capossela contented that “we’re willing to put up with some level of discomfort if we feel like we’re getting more and more people to a safer, better operating system that’s frankly better for anyone in the ecosystem… it’s better for Intel, Dell, HP… our customers.”
Clearly Microsoft CEO Satya Nadella and Board members see Windows 10 upgrade push as a strategic decision presenting a glimpse of the direction towards which they want to lead the company. Microsoft wants users of older Windows 7 & Windows 8 operating systems to view the upgrade process as something like updating their Xbox, iOS and Android devices.